let's continue and start with...
package your product nicely.
believe it or not, your packaging becomes part of your brand.
here's what meg ((pretty things by meg)) has to say about packaging:
here are some examples of what i do:
i try to write a personal note in ((almost)) every package with the customer's name. now, that doesn't always happen, but it's my goal. something simple like "dear so&so, thanks so much for your purchase! i hope you enjoy your cute headband" will do it! just be personal & be kind.
wrap. tissue paper, a fun box, whatever. just wrap it in something. for me, it's difficult to package my headbands, so i just wrap them in brown tissue or kraft paper & tie either wraffia, twine, or yarn around it. i'm still tweaking my packaging, but it's important that you at least try!
and be smart with your money. i suck at this, but my goal for 2011 is to write down everything & keep all receipts! i'm really unorganized, but gussy's budget series is super helpful and i love how she encourages you to know where every dollar goes.
and in all reality, if you aren't budgeting, how are you going to know if you are making any money??
i was so hesitant to advertise at first. honestly, i didn't think i was bringing in enough $$ to do so & i couldn't figure out if it would really make a difference! however, i bit the bullet and did my first advertising slot over at the cakies blog & then did a few other advertising trades here & there.
wow. interest in my products increased like whoa. not only that, but i had a definite increase in sales. i don't have the stats, but i would say it was something like 4 or 5 sales a week to like 10-20. it's crazy how putting your button on someone else's space brings you SO much more interest and NEW CUSTOMERS! YAY! i mean, it makes sense, but it's still crazy.
sales & promos
i am SUCH a sucker for sales & promos that only last for a few days...so maybe you should try them! haha. but for real, sales & discounts are a great way to get more traffic...and, more than likely, you will end up making more sales than you would have without the promo.
TODAY ONLY---buy 2 headbands and get a pair of earrings FREE!
once again, social media is your bff. tweet & facebook the HECK out of it.
furthermore, don't always focus on yourself & your shop. promote others from time to time and i promise the favor will be returned eventually.
when life gives you lemons, make lemonade
i hope this series helped you in some way! i think one thing to keep in mind is that every shop is at a different "place." don't compare your shop to someone else's. do what you love & don't worry how many sales someone else has ((one of my least favorite things about etsy)).
i'd love to hear your feedback. did i miss something you feel is crucial? please share with the class :)